Kylie Jenner’s Kylie Cosmetics has been buzzing since it first launched last year. Now, sales figures for the TV personality’s cosmetics brand reveal just how popular her products, including those famous lip kits, have become.
Still, even knowing that people consider getting their hands on a diamond-encrusted Birthday Vial more exciting than winning a Jeep Wrangler on Jeopardy, we couldn't have possibly predicted just how far her beauty empire reaches. According to documents obtained by WWD, in the last 18 months since her brand launched, it has made $420 million (!) in retail sales. Her birthday collection alone raked in $10 million in sales in a single day.
The calculator also reveals what each of the Kardashians/Jenners makes in a day. For example, the youngest member of the family, 20-year-old Kylie Jenner, earns a whopping $49.3k (£37.4k) in 24 hours.
Still, even knowing that people consider getting their hands on a diamond-encrusted Birthday Vial more exciting than winning a Jeep Wrangler on Jeopardy, we couldn't have possibly predicted just how far her beauty empire reaches. According to documents obtained by WWD, in the last 18 months since her brand launched, it has made $420 million (!) in retail sales. Her birthday collection alone raked in $10 million in sales in a single day.
The calculator also reveals what each of the Kardashians/Jenners makes in a day. For example, the youngest member of the family, 20-year-old Kylie Jenner, earns a whopping $49.3k (£37.4k) in 24 hours.
“I think people were surprised that the brand is so successful because it’s something that Kylie‘s created but didn’t really expect the whole business to be the perfect storm,” Kris told the mag. “Once they tried it, saw it, wore it, were able to experiment with it, and it’s such a great product and it’s so well done, it just kind of exploded and I think that people were thinking, ‘Oh, OK, is she really a player in this business?
Yes. But it’s even more staggering when you consider other brands. Take Bobbi Brown, for example. The cosmetics company just reached the billion-dollar mark in 2016, after 25 years in business. Lancôme, on the other hand, only reached the billion-dollar mark in 2015, after (wait for it) 80 years on the scene. Yeah, we’re calling it: Kylie Cosmetics is set to take over the world.